WSTWRD collaborated with Circus Maximus to bring the fantastic imagery of Justworks #WorkFearlessly campaign to life. Starting with only a still image, we used various animation techniques to bring the content to life, engaging viewers on New York City’s MTA subway system. Each motion picture takes on a children’s storybook-like feel, going airborne to illustrate the heights it’s audience looks to climb.
To celebrate the 10th anniversary of Advertising Week in New York City, the board of directors commissioned a large scale ad spot spreading across 11 different digital billboards in Time Square. The project was originally a 30 second spot to be displayed throughout the week, but the client decided to buy and create an additional 15 second spot to run after being extremely satisfied with the original 30 second spot.